Master Strategist in Advanced Marketing (MSAM)
Program Overview
A Doctor of Business Administration (DBA) signifies the epitome of professional excellence in management. Join Swiss International Management Academy’s esteemed Doctor of Business Administration (DBA) program to elevate your career in management. Crafted for seasoned professionals, this intensive three-year curriculum offers tailored coaching and advanced study resources to enhance your global business proficiency.
Immerse yourself in a transformative journey where experienced executives gain unparalleled educational opportunities through our DBA Degree. Embrace challenges, broaden your perspectives, and unlock remarkable achievements as you explore the depths of knowledge in business administration.
3-6 Months
Duration
$990
Program Fees
Develop a comprehensive marketing plan for a new product launch.
Capstone Project
Program Modules
Advanced Marketing
Strategy
- Crafting customer-centric strategies
- Market segmentation and targeting
Brand
Management
- Building and sustaining powerful brands
- Brand positioning and re-positioning strategies
Marketing
Analytics
- Using data to drive marketing decisions
- Digital marketing metrics and KPIs
Customer Experience
Management
- Designing a superior customer experience
- Omnichannel marketing strategies
Marketing in
the Digital Age
- Social media marketing
- Content marketing and influencer strategies
Take Your Leadership to the Next Level
Join the Master Negotiator and Influence Expert (MNIE) Program at the Swiss International Management Academy, a prestigious Private Institute of Higher Education in Zug, Switzerland.
